About

312AD™ is a multidisciplinary brand and experience design agency located in San Francisco, California.

01

How we work

Our approach to design is holistic, blending strategy and creativity.    

We partner with ambitious startups and established leaders to discover new possibilities and craft solutions that resonate deeply with people.

02

What we do

We design experiences that set new standards across industries

Discovery

We work with our partners to uncover the pieces that are missing to connect to your audience and serve you better

01
User Research

We distill user needs and motivations, understand behavioral patterns with our proven methods like interviews and cultural probes – in real life, on site and remote.

02
Insights & Archetypes

We translate insights into user archetypes, Jobs-to-be-done and opportunity areas for ideation. Our goal: creating change inside organisations through honest user centricity.

03
Journeys & Ecosystems

We map customer journeys and service ecosystems to align and orchestrate your teams’ efforts. Because user centricity is a team sport — not a department competition.

Strategy

We will co-create an actionable approach to solve near and long term needs

01
Product Strategy

From corporates to start-ups we begin by analysing your product & service portfolio, then strategize the target state and break down roadmaps & KPIs to steer successfully.

02
Experience Strategy

In our experience strategies we develop your desirable ecosystem vision and UX principles. Together we implement the change redefining success for your customer experience KPIs.

03
Brand Strategy

We sharpen your brand core as a catalyst of change and innovation. Our content strategies maximize your impact for content as a powerful interface to your users.

04
Innovation & Growth

Based on research and strategic insight we do opportunity mapping to ideate new innovation and growth areas. We even build up or grow your start-up & corporate venture with you.

Design

Using human a centered design approach, we will bring your vision to life

01
Prototype & Concept

We believe: Prototype over PowerPoint! From innovations sprints to products & services and even strategy work – we prototype and build proof of concepts in VR, AR and the real world.

02
Product Design

Our track record in delivering great product design spans from in-car to web to native platforms and smart TV. Designing workflows & team setups is part of our deliverable.

03
Service Design

Together with your teams and stakeholders we design the entire process, develop the service blueprint and connect the services across touchpoints within your ecosystem.

04
Brand Design Systems

Creating a seamless brand experience across all touch-points requires a system. Our brand design systems cover voice to VR/AR to UI and micro-interactions to make you scale.

Portrait of Paul Rand in his studio with his arms crossed
“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
– Paul Rand

03

Industry focus

We design experiences that set new standards across industries

01
Technology & Services
02
Health & Wellness
03
Venture & Startups
04
Retail & Fashion
05
Nonprofits & Institutions
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